Ksenia Erulevich, designer of the Alice typeface, was inspired by Lewis Carrol’s novel and decided to make a typeface that will be suitable for typesetting that book.

It came out eclectic and quaint, old-fashioned, having widened proportions, open aperture, and soft rounded features; perfect for long meditative text-setting and headlines.

Alice was designed by Ksenia as part of a diploma project at the Type&Typogpraphy postgraduate course, Russia, Moscow, 2011 (Course director Ilya Ruderman).

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